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The 70% Majority: Enduring Consumer Beliefs about Advertising
PDF) Effects of Disliked Executional Techniques in Advertising: A Five-Country Comparison
PDF] Measuring Trust In Advertising: Development and Validation of the Adtrust Scale | Semantic Scholar
Full article: Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising
Attitude toward advertising through sport: A theoretical framework - ScienceDirect
The Dimensionality of Beliefs toward Advertising in General: Journal of Advertising: Vol 18, No 1
PDF) Public Attitudes Toward Advertising: More Favorable Than You Might Think
Psychographic Segmentation Based on Belief Factors Underlying Attitude toward Advertising in General
PDF) Determinants of Consumers' Attitude towards Advertising in Nepal | Sajeeb Shrestha, PhD - Academia.edu
Bauer & Greyser: Advertising in America: The Consumer View
Slide file # 34-17Page An Experimental Study of Antecedents and Consequences of Pop-Up Ad Intrusiveness: A Study in Progress Dennis Galletta, University. - ppt download
PDF) CONSUMERS' ATTITUDE TOWARDS ONLINE ADVERTISING: THE STUDY ON INFORMATIONAL RESPONSES | Vikas Insan - Academia.edu
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
PDF) Attitudes Toward Advertising
Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach - Taanika Arora, Bhawna Agarwal, 2019
PDF) Consumer Attitude Towards Mobile Adverstising | Aditya Gupta - Academia.edu
The Attitude Toward Advertising of Advertising Practitioners, Homemakers and Students in the Netherlands and Belgium | ACR
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
The Attitude Toward Advertising of Advertising Practitioners, Homemakers and Students in the Netherlands and Belgium | ACR
Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences | ACR
Full article: Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
Your Marketing Toolbox Archives - Page 2 of 2 - Red Chalk Studios
The Attitude Toward Advertising of Advertising Practitioners, Homemakers and Students in the Netherlands and Belgium | ACR
Attitude Toward Advertising: Race and Gender Differences | SpringerLink
Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising